As part of its messaging, Sun Life uses the term Network of One for recruiters to focus on what matters most to each individual member, which is maintaining ties to their favorite dentist. This enables brokers to spotlight the network’s value to clients and cost-savings potential for employees, which she says lay the foundation for higher satisfaction.
Sun Life offers a “network optimization” program for groups with generally more than 100 lives to help recruit dentists. One key growth strategy is an ability to recruit dentists and further expand its network, which is the largest in terms of number of dentists based on September 2017 data from Netminder. It marks another milestone in the integration of Sun Life and Assurant Employee Benefits, which it acquired in March 2016. Sun Life reps can guide brokers on approval timelines for those states, which still have access to the current network.Įxisting customers will transition to the new Sun Life Dental Network from the Assurant Dental Network at one of the upcoming renewals over the next few years. It will be rolled out in six other states as approved. Montana and Rhode Island will have indemnity-only options. The new Sun Life Dental Network will enable employers in 43 states and the District of Columbia to provide competitive coverage with a sweeping national PPO.
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